Coming soon ... A naturally sweeter
California navel orange
Thanks to thousands of willing tasters and years of technical research, this winter’s California navel
orange crop will be harvested to a new, higher standard of quality.
The tastier navel orange will be the result of seven years of consumer research that balances sugar and acid differently, resulting in The California Standard™. This new standard will require all California navel orange growers to field-test their fruit to be sure it meets the sweetness requirement.
Taste a California navel this season, and Taste the Sweet Difference!
Tacos to brownies and everything in between
Meet a California citrus grower
Familyfarmfresh.com. A CSA (Community Supported Agriculture) in Ivanhoe, in the heart of California’s citrus belt. Meet Bob McKellar, farmer and entrepreneur, and the farmers that make his
Rather than Florida, you may be thinking … In fact California’s family-owned orange groves provide nearly 80% of all the fresh oranges produced in the United States.
Why the focus on California oranges?
Over 80% of Florida’s citrus crop is processed into juice.
California Citrus Mutual, which took the lead on The California Standard™ research, represents 60% of California’s 273,000-acre, $2 billion citrus industry.